Are you looking to create an ebook and sell it online? Well if you've done your research, you will see that it's harder to do so than what most people claim. Writing the ebook is easy, but marketing and selling it is the tough part. You can write a 100+ page ebook, but if you have no targeted prospects and a lack of traffic coming to your website, you will find that it's very hard to get sales.
In my personal opinion, if you want to see great sales with your ebook, you will have to focus on getting traffic. Traffic (or website traffic) refers to the amount of people visiting your website on a daily basis. Getting traffic can be easy, and it can also be hard... all depending on the niche that you are in.
You see in some niches, there are a lot of places where you can run ads. There is PPC advertising (pay per click), blog advertising, high traffic website advertising, and more. And depending on the niche, you will find that you are either limited in your paid advertising sources, or that you will find an abundance of places to promote your product at online.
Nevertheless, both has its pros and cons. If you're selling an ebook in a small, non-crowded niche, more than likely you will have limited venues to do paid advertising on - but the prices of these venues will be incredibly cheap. You could run an ad for around $30 for the whole month, and get great publicity for your product.
But if you're selling an ebook in a highly-competitive field, you will find that there are a ton of websites related to the ebook that you are selling, and that the advertising prices of these websites and blogs are very costly. Even if you do PPC, you will find that the average cost per click can start at $1 for your main keyword. So it all depends.
You will want to do the marketing homework necessary to promote your ebook online all over the place, and also throw some free marketing into the bunch also. You can get a ton of traffic to your website with a barrage of free marketing tactics, and it will also lower your average cost of acquiring a new customer via paid advertising.
Some of the most effective forms of free marketing are: forums, blogs, search engine optimization, YouTube, article marketing, and social marketing. The more you do free marketing using these tactics, the more traffic you will get, and the more profits you will earn since you didn't have to spend any money to get new sales.
Now free marketing is very effective, but it can take a while until you start to see it evolve into its prime potential. There are some business owners online who do no paid advertising and only do free marketing, and they are making a lot of money online selling their products.
You can do the same also. I would advise doing a mixture of paid advertising and free marketing, so that you can get the best of both worlds. Traffic is key, and with these 2 tactics combined... you can land yourself a ton of targeted traffic that can make your ebook very profitable.
Good luck with marketing your ebooks and selling them online.
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