If you are a struggling author, coach or speaker waiting to get your book approved and published through a regular publishing house, you may be wasting your time waiting. It is not that the hard-copy books are no longer needed or in demand; rather that the sale of e-books has been on the upswing for the last 5 years or so.
Why E-Books Are Preferred To Hard-Copies?
The answer to this one is a no-brainer. People have moved on to smart phones, tablets, mini computers, blackberries, iPhones and so on. All these gadgets support e-book reading and some of them are best used with audio-books. People no longer carry a bestseller with them for those in-between free time; they would rather buy and download an e-book and read it while they commute to-and-fro work place. It is fast, it is easy and it is convenient.
As an author, coach or speaker you need to reach to your target audience in order to be successful. Your books are your voice and only when that voice reaches the audience that you can make any type of impact or hope for any recognition. Have you see the desk of any editor of a leading publishing house?
It is filled with unread manuscripts waiting to be qualified by the editing team. Most of them end up in return post - or if there is none, in the dustbin. It does not mean you are not good if you are rejected by these famous, high-in-demand publishing houses. What it means that there is no time for anyone to indulge you. Editors in publishing house can and do reject manuscripts for the flimsiest reasons.
This is not the case with e-books. With e-books you have the advantage of being able to have people look your work up whenever you want it. All you need is to put up your matter in the form of an e-book and sell it.
E-Books Are The Coolest Things Ever?
Why should you not buy an e-book on the topic you love most? Whether this e-book is to promote your career as an author, coach or speaker, everything is possible in the virtual world. All you need to do is put it on a platform that people see all over the world such as Amazon.com, eBay.com or Clickbank.com. The moment you posted these e-books on any of these platforms, you will receive free Internet marketing, free promotions and a lot of revenue.
Now, let us look at the simple math: an e-book costs you next to nothing if you write it yourself or outsource it. Yet, it will bring in revenues again and again and again - creating a long chain of residual income that will enhance your fame, your opt-in list and your revenues.
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